1.    Carrying out critical studies on cultural studies and monitor the development of culture continuously.

2.    Conducting research of national culture in spite of global.

3. Disseminating the concept of development of cultural thinking to the academic of UMM and stakeholders.

4.    Facilitating the lecturers, experts, practitioners of culture in UMM and outside UMM as well in the assessment and development of concepts of cultural universalism concept