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| Awan Setia Dharmawan, S.Sos., M.Si, (Photo: Laili PR). |
The tradition of buka bersama (bukber) (trans: Iftar Gathering), which is a moment of togetherness and a place to strengthen friendship, is often avoided by some people. However, the conversation that takes place on that occasion often becomes a place to show off. This phenomenon has attracted the attention of many people, including Awan Setia Dharmawan, S.Sos., M.Si, as a lecturer in the Sociology Department at the University of Muhammadiyah Malang (UMM).
"People attend bukber with different purposes. There are those who purely want to establish friendship or even show off by showing what they have. It is a form of self-expression as long as it is within reasonable limits," said Awan.
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According to him, there are several reasons why people show off during bukber. One of them is an attempt at revenge from past experiences. "Maybe you were bullied in the past, and now you want to prove it. However, this can be done indirectly or explicitly," says Awan.
In addition, the moment of gathering in bukber is often used as a platform to emphasize who one is in front of others. This is consistent with the concept of personal branding, which aims to control or influence how one's self-image is seen by others.
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"In a sociological perspective, the phenomenon of showing off in bukber can be understood as part of the hyperconsumption theory, where people tend to consume goods more than necessary to express their identity and social status," he said.
This phenomenon is being driven more by the need to take pictures and upload them to social media. This creates pressure to look good at every opportunity. Even if it means spending money on new items or preparing for bukber with all the luxuries.
Ironically, it can lead to jealousy among certain individuals because they feel that they are being excluded or unable to keep up with other lifestyles. However, it is more important to manage one's emotions in the midst of these social pressures.
"In fact, sometimes there are more personal questions, such as 'When did you graduate? How much do you earn? Where do you work?'. These questions can have dire effects, such as shutting down communication or committing suicide," he said.
Therefore, Awan hopes that the moment which should be full of togetherness and blessings, will not turn into a place to show off and compete. "Reduce show-off behavior because not everyone has the same abilities. Show off to your balanced circle," he concluded. (lai/wil/put)
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