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| Students Release of CoE Social Media for Branding (MSB) Communication Science UMM (Photo : Special) |
Students of the Communication Science Program at the University of Muhammadiyah Malang (UMM) have the option to participate in the Center of Excellence (CoE). In line with the university's program, the Communication UMM conducts the School of Creative Communication (SCDC) CoE. One of the SCDC classes that has been running for the past two years is the Social Media for Branding (SMB) class.
The Head of the Communication Science Program, Nasrullah, revealed that the second year of organizing the SMB class was getting better and more attractive. However, both last year's and this year's implementations require a two-semester commitment. One semester consists of specialized training designed in collaboration with the program and business and industry partners (DUDI). The following semester involves internships at partner companies.
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"Through this CoE, students gain the advantage of more intensive training materials, simulation practices, and internships in actual workplaces," said Nasrullah after releasing 40 SMB class internship participants to 17 partner institutions of UMM Communication last week.
Nasrullah detailed that in the SMB class, students acquire knowledge and skills related to the utilization and management of social media as a branding tool. The curriculum includes strategies for utilizing features, Key Opinion Leaders (KOL), content optimization, and implementation on various social media platforms as needed.
Nasrullah is optimistic that the CoE Communication UMM can provide even stronger preparation for students. In addition to those pursuing regular classes, special classes in this CoE are a perfect choice for those who have a specific interest in working in the field of digital communication. "The characteristic of Communication UMM now is creative digital communication, so this special program also becomes a differentiator with communication programs at other campuses," he added.
The Person in Charge (PIC) of CoE SCDC, Widiya Yutanti, explained that the SMB class is intended for fifth-semester students and is open to other programs at UMM. The class is conducted in a hybrid and blended mode. This year, instructors involved include practitioners from DUDI such as PT Sosialoka Indonesia, Cover Clearance, Archipelagroove, and CMLabs, as well as UMM Communication lecturers.
"Class meetings can be held two to five times a week, totaling about 84 meetings. Meanwhile, the internship lasts for four months, equivalent to 20 credit hours per semester," detailed Widiya, who is also the head of the UMM Communication Lab.
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The advantage for students participating in the SMB class, according to Widiya, is that they receive lectures with specific course grades listed on their transcripts. Some specific materials provided include PESO, Target Audience of Social Media, Multiplatform Strategy, AI for Social Media Practices, Social Media Persona, and others. They also receive Copywriting for Social Media, Brand Storytelling for Social Media, KOL Optimization, Digital Performance Marketing, Dashboard Ads, and dozens of other materials.
On the other hand, the CEO of PT Sosialoka Indonesia, Miftah Farid, acknowledged that the UMM CoE program is excellent for bringing prospective graduates closer to the working world. Not only the class material, but simulations and practical experience in the workplace through internships are also essential for training skills and mentality. (*/wil/fajr)
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